On-demand class library
Tag classes by length (15 / 30 / 60 min), style (vinyasa / yin / restorative), and skill level. Members filter to "what fits today."
Your own on-demand yoga library at yourstudio.heardso.com โ captioned, watch-progress'd, kids-mode-able. Members subscribe for $15-25/month and you keep the relationship.
No per-member surcharge ยท No $149 floor ยท Keep 93% of every dollar
One codebase, branded entirely to you: your colors, your logo, your URL at yoga-instructors.heardso.com. Members get the same smooth experience they already know from the big streaming services.
Yoga subscription apps are saturated (Glo, Alo Moves, YogaToday, Down Dog). The differentiator isn't a giant catalog โ it's the teacher. Uscreen at $149/mo means you spend the first $5,000/year on platform fees before profit. heardso starts at $0/mo and stays out of the way.
Tag classes by length (15 / 30 / 60 min), style (vinyasa / yin / restorative), and skill level. Members filter to "what fits today."
Go live from your studio at 8am. Members who couldn't make it watch the replay later that day โ same paywall, no extra hosting.
Sell a separate cohort access at a higher price. Restrict it to a "200hr training" category that the regular subscription doesn't unlock.
Most yoga instructorscross the 100-subscriber line within the first year. That's when Uscreen forces you off Starter and onto Growth + the per-member surcharge.
Per-subscriber surcharge means cost grows linearly with success.
If 500 subs at $10/mo, total platform cost โ $399/mo โ about a third of Uscreen.
Math: Uscreen Growth = $149 + (500 ร $1.99) = $1,144/mo flat. heardso Growth = $49 base + 7% of $5,000 MRR = $399/mo. heardso saves you about $745/mo at this scale.
Mark them as complimentary subscribers in the admin panel โ no Stripe charge, full library access. Comp tier is unlimited on every plan.
Currently one Stripe Connect account per tenant. If you want to split revenue across multiple teachers, do the split offline (Wise, etc.). Per-instructor payout splitting is on the roadmap.
Comments on each video work as informal notes. Private profile-level notes are a future feature.
Free tier to start, 7% revshare on Growth โ no per-member surcharge, no $149 floor. Drag-and-drop upload, your colors, your URL.
Start your site โ